Smart meter installation company Lowri Beck asked Platform 195 to create an appealing recruitment campaign that would drive applications and showcase the benefits of working for parent company Calisen.
The UK government is aiming for 80% of UK homes to have a smart meter by 2025*. Each one needs to be installed by a skilled technician, leading to a real need for energy companies to attract and retain staff who are trained to fit meters. Turnover can be high in positions such as these, so Lowri Beck approached us to create a recruitment campaign with a difference. One that not only highlighted the positions available but also underlined the benefits of working for Calisen and introduced the idea of Lowri Beck as a place for long-term employment with plenty of opportunities for growth. To begin, we did a market and brand analysis to see where Lowri Beck should position themselves and to create a campaign that would make people excited at the prospect of working for the company. We also wanted to make sure the campaign had meaning in terms of connecting with the prospective employee on a personal level, positioning Lowri Beck as a place where employees are proud to work. We developed a call to arms campaign concept around the idea that working at Lowri Beck is not “just a job”. Rather, by applying to Lowri Beck prospective employees will find a job that they care about and a job that cares about them. With extensive training programmes that lead to diploma certification and substantial employee benefits from parent company Calisen including extra holidays and bonus plan, the company is creating opportunities for long-term employment and the chance to grow and develop with support from within. The campaign led to record application levels and the “It’s not just a job” tagline has since been extended across the wider Calisen organisation to underpin recruitment efforts across the board.
The UK government is aiming for 80% of UK homes to have a smart meter by 2025*. Each one needs to be installed by a skilled technician, leading to a real need for energy companies to attract and retain staff who are trained to fit meters.
Turnover can be high in positions such as these, so Lowri Beck approached us to create a recruitment campaign with a difference. One that not only highlighted the positions available but also underlined the benefits of working for Calisen and introduced the idea of Lowri Beck as a place for long-term employment with plenty of opportunities for growth.
To begin, we did a market and brand analysis to see where Lowri Beck should position themselves and to create a campaign that would make people excited at the prospect of working for the company. We also wanted to make sure the campaign had meaning in terms of connecting with the prospective employee on a personal level, positioning Lowri Beck as a place where employees are proud to work.
We developed a call to arms campaign concept around the idea that working at Lowri Beck is not “just a job”. Rather, by applying to Lowri Beck prospective employees will find a job that they care about and a job that cares about them. With extensive training programmes that lead to diploma certification and substantial employee benefits from parent company Calisen including extra holidays and bonus plan, the company is creating opportunities for long-term employment and the chance to grow and develop with support from within.
The campaign led to record application levels and the “It’s not just a job” tagline has since been extended across the wider Calisen organisation to underpin recruitment efforts across the board.
Platform 195 is a retail media solutions and marketing company specialised in travel and sustainability. The team has decades of experience building award-winning media organisations within tour operators, OTAs, hotels & airlines and delivering outstanding full-funnel strategy, creative and implementation for brands. We have a culture of constant innovation, brilliant client service, total sector expertise and best-in-market products and services. Retail Media Solutions Our Retail Media team integrates the most experienced people and best technology and data in the marketplace. By supercharging advertising and partner-marketing we deliver significant incremental revenue on e-commerce sites, in app, on inflight media and through social and programmatic channels.
Proprietary Ad Platform Our proprietary omni-channel Travel Media platform, Uplift Ads, is designed to help you save time and cost through connected, efficient delivery and reporting across all digital touchpoints and multi-channel partnerships. It scales to accommodate thousands of suppliers across channels and source markets. Intelligent Marketing Our award-winning Intelligent Marketing team delivers integrated partnerships, brand and performance marketing. We use the best people, creative, data and technology to make your marketing effective, giving you access to social and programmatic display marketing at scale, as well as insight, creative ideation, content production, influencer marketing, and PR.
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