Why siloes are the enemy of growth and how to avoid or overcome them when starting a retail media network

Welcome to the Platform 195 blog

Read on for insights and reflections about the retail media industry.

The Value Of Off-Site Media Solutions To Drive Partnership Success

Platform 195’s solutions are reshaping how travel e-commerce businesses engage their audiences and grow their media offerings to drive campaign effectiveness and drive partnership growth.

Retail Media Moguls Podcast: Data and Technology in Retail Media

Platform 195’s podcast covers all things retail media. Join the team as they discuss the role of data and technology in supporting the growth of the retail media industry.

Why Travel Brands Need to get Serious about Creating Video Content

Platform 195 has developed a model to create video content in a cost-effective and scalable way to elevate your brand presence online and create outsized brand impact and inspiration.

Key Takeaways from the 2023 World Aviation Festival Held in Lisbon

The World Aviation Festival brings together global airlines, airports and industry tech providers every year. Here are our key takeaways from this year’s edition, held in Lisbon.