In 2022 Crossroads Maldives asked Platform 195 to create a rich digital and social marketing campaign across display and social media to drive bookings to their luxurious Hard Rock resort, with excellent results.
A luxurious mega-resort, Crossroads Maldives brands itself as the only “one-stop non-stop” lifestyle destination on the Maldives archipelago. It’s also the first man-made resort island in the area. Made up of three resorts – the SAii Lagoon Maldives, Curio Collection by Hilton and Hard Rock Hotel Maldives its offering includes a 30-berth quay for yachts, sumptuous spas, shops, restaurants, and of course, the iconic Hard Rock Cafe. The Crossroads team approached us to work on a rich digital and social marketing campaign to drive bookings for the Hard Rock Hotel segment of the resort. We delivered a fully integrated campaign, from ideation and concept to producing creative, serving the ads using our extensive travel media network and preferential media rates and reporting on results. We created a concept leveraging the Hard Rock name using evocative phrases like Play Hard, Paradise Hard, combined with alluring visuals and a key offer to drive bookings. Our combination of great relationships with travel publishers, proprietary data insights and intelligence and market available data allows us to be highly strategic with ad placements and audience targeting, leading to excellent return on investment (ROI) for clients. The campaign generated extremely positive results – the initial prospecting campaign delivered a return on ad spend (ROAS) of 5:1 with over $100,000 in booking revenue for a $22,000 spend. The second phase retargeting campaign generated an amazing 29:1 ROAS with over $37,000 in booking revenue for a spend of just $1,300.
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Platform 195 is a retail media solutions and marketing company specialised in travel and sustainability. The team has decades of experience building award-winning media organisations within tour operators, OTAs, hotels & airlines and delivering outstanding full-funnel strategy, creative and implementation for brands. We have a culture of constant innovation, brilliant client service, total sector expertise and best-in-market products and services. Our Retail Media team integrates the most experienced people and best technology and data in the marketplace. By supercharging advertising and partner-marketing we deliver significant incremental revenue on e-commerce sites, in app, on inflight media and through social and programmatic channels.
Our proprietary omni-channel Travel Media platform, Uplift Ads, is designed to help you save time and cost through connected, efficient delivery and reporting across all digital touchpoints and multi-channel partnerships. It scales to accommodate thousands of suppliers across channels and source markets. Our award-winning Intelligent Marketing team delivers integrated partnerships, brand and performance marketing. We use the best people, creative, data and technology to make your marketing effective, giving you access to social and programmatic display marketing at scale, as well as insight, creative ideation, content production, influencer marketing, and PR.
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