In the year 2010, the concept of Black Friday was introduced to the UK public through mega-retailer Amazon. In the years since, it has become as much a part of the fabric of UK sales cycle as traditional Boxing Day sales, giving retailers the opportunity to boost sales in the all-important run up to Christmas. The UK’s number one Orlando attractions ticket provide Florida Tix wanted to create a fast run TV ad campaign to drive awareness ahead of Black Friday sales, targeting families who could make big savings on SeaWorlds Parks in Florida by buying in advance of arrival. And we delivered, moving from creative ideation to editing the film, voiceover record, media buying and launching the campaign in just 3 weeks. To increase the life of the campaign we edited the video into 30, 15, and 6 second edits, recording additional pick up lines to future-proof the campaign and ensure it could be refreshed and used again. Through our extensive media network and our own insights and media intelligence we were able to identify the ideal target and build custom audiences to ensure the best return on investment for the campaign. We identified the right blend of high-performing channels to drive the biggest impact during the 3-day Black Friday sales period. The ad ran across connected TV and video on demand channels combining prospecting and retargeting to drive both awareness and performance. Through compelling visuals showcasing the breadth of entertainment on offer at the various parks combined with a compelling 55% discount offer, the ads created desire and urgency to buy, helping to drive really strong Black Friday sales for both Florida Tix and SeaWorld parks.
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Platform 195 is a retail media solutions and marketing company specialised in travel and sustainability. The team has decades of experience building award-winning media organisations within tour operators, OTAs, hotels & airlines and delivering outstanding full-funnel strategy, creative and implementation for brands. We have a culture of constant innovation, brilliant client service, total sector expertise and best-in-market products and services. Retail Media Solutions Our Retail Media team integrates the most experienced people and best technology and data in the marketplace. By supercharging advertising and partner-marketing we deliver significant incremental revenue on e-commerce sites, in app, on inflight media and through social and programmatic channels.
Proprietary Ad Platform Our proprietary omni-channel Retail Media platform, Uplift Ads, is designed to help you save time and cost through connected, efficient delivery and reporting across all digital touch points and multi-channel partnerships. It scales to accommodate thousands of suppliers across channels and source markets. Intelligent Marketing Our award-winning Intelligent Marketing team delivers integrated partnerships, brand and performance marketing. We use the best people, creative, data and technology to make your marketing effective, giving you access to social and programmatic display marketing at scale, as well as insight, creative ideation, content production, influencer marketing, and PR.
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